Thursday, October 10, 2013

U.S. teens prefer Twitter to Facebook

Facebook is no longer the darling of adolescents in the United States, according to a study by Piper Jaffray. They are 26% to consider Twitter as their favorite, against 23% for social network Facebook.


  

Twitter has surpassed Facebook as the most popular social network of American teenagers, according to a study by the U.S. investment bank Piper Jaffray published Tuesday, October 8. 8600 26% of teens surveyed 23% prefer Twitter against Facebook and its subsidiary photo sharing Instagram.
A study earlier this year by the bank showed that 30-33% of the same teenagers prefer Facebook to Twitter.
According to the same study, Twitter, Instagram and Facebook are the three social media most used by young Americans. Only 4% of them prefer the blogging site Tumblr and 3% the Google+ social network.
However, "in general, and despite the tendency of adolescents to taste other networks, we continue to believe that Facebook will offer in the coming months additional sources of funding through video and Instagram," says expert Gene Munster of Piper Jaffray bank. "Instagram is still a good buy for Facebook," he notes, thanks to the announced arrival of advertising on this application in the coming months in the United States, which will serve as a catalyst.
Twitter, which boasts 218 million users worldwide, plans to soon enter the stock market. With estimated revenue of the operation for the moment 1 billion, it seems prudent to choose early and try to avoid the mistakes made by his great rival Facebook last year, which had been facing a lot of problems techniques and a rapid drop in its share price.

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